Food security through promoting indigenous plants
After a few years of recovery, Zimbabwe is struggeling with serious economic crisis. Farmers still form the backbone of the local economy. However, there is still a lack of resources to guarantee access to better food production. Many peasants lack knowledge about sustainable cultivation and the means to high-quality processing of their products. Many of the locally available species of plants, fruits and spices are often neglected in agriculture. Their potential market value therefore remains hidden.
The project constitutes an innovative business plan in the fight against poverty. It supports numerous measurements. First of all it helps to identify the real market value of these plants, fruits and spices and as consequence to initiate promotional marketing activities to boost the products. The big advantage of the marketing of these species is that the profit is directly transferred to the poorest people who need the money the most. Another benefit is that these plants are mostly drought resistant and feature an ideal addition to conventional field fruits.
The project will be operated by a mixture of public and private organizations: Hilfswerk Austria International provides its expertise in humanitarian aid. Local partner organizations provide access to the local, regional and national market for selected families.
- Identification of indigenous plants, fruits, edible oils, and spices with market potential (e.g. African baobab for cosmetic oil and edible powder, Marula, Moringa or sesame)
- Securing the market access: Development of PR and marketing materials, visit of fairs like e.g. Biofach and Vivaness
- Training of at least 4.000 local farmers in sustainable agriculture and food processing methods.
- Certification of farmers in UEBT (Union for Ethical Bio Trade), Fair Trade and organic certification.
- Administration of seminars and professional exhibitions which constitute an exchange platform for farmers.
Hwange and Binga in the Matabeleland North Province, Harare in the Harare Province, Chimanimani and Chipinge in Manicaland Province as well as Mukoto in Mashonaland East Province.